Course Description
Have you ever purchased something or agreed with someone and wondered later what made you give in so easily? Do you want to learn how to give a persuasive presentation by yourself?
This course offers a blend of the science and the art of persuasion in a friendly format with thought-provoking information to help raise our awareness of the tools of influence. Based on Dr. Robert Cialdini's six principles of persuasion, this course is an enlightening way to learn how to wield more influence, as well as to learn what techniques are being used by others who are good salespeople.
Learn about "reciprocation," and how this age-old technique of mutual giving works in influence. Commitment and Consistency and Social Proof are tools that are absolutely necessary in the art of persuasion, both to use and to recognize. Additionally, Liking, Authority and Scarcity are all fascinating concepts that are used in our daily lives. Become skilled at identifying and employing these tools so that you can become a master of the art of persuasion.
Learn about "reciprocation," and how this age-old technique of mutual giving works in influence. Commitment and Consistency and Social Proof are tools that are absolutely necessary in the art of persuasion, both to use and to recognize. Additionally, Liking, Authority and Scarcity are all fascinating concepts that are used in our daily lives. Become skilled at identifying and employing these tools so that you can become a master of the art of persuasion.
- Completely Online
- Self-Paced
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs
Learning Outcomes
By successfully completing this course, students will be able to:
- Describe the art and science of persuasion.
- Describe persuasion -- art and science.
- Summarize the rule of commitment and consistency.
- Summarize the rule of social proof.
- Summarize the rule of liking.
- Summarize the rule of authority.
- Summarize the rule of scarcity.
- Describe communication process and the role of ethics in persuasion.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Assessment Guide
| Assessment | Points |
|---|---|
| An Introduction | 5 points |
| Lesson 1 Assignment | 10 points |
| Lesson 2 Assignment | 20 points |
| Lesson 2 Exam | 10 points |
| Lesson 3 Assignment | 20 points |
| Lesson 3 Exam | 10 points |
| Lesson 4 Assignment | 20 points |
| Lesson 4 Exam | 10 points |
| Lesson 5 Assignment | 20 points |
| Lesson 5 Exam | 10 points |
| Lesson 6 Assignment | 20 points |
| Lesson 6 Exam | 10 points |
| Lesson 7 Assignment | 20 points |
| Lesson 7 Exam | 10 points |
| Lesson 8 Assignment | 20 points |
| Lesson 8 Exam | 10 points |
| Lesson 9 Assignment | 20 points |
| Lesson 9 Exam | 10 points |
| Lesson 10 Assignment | 20 points |
| Lesson 10 Exam | 10 points |
| Lesson 11 Assignment | 20 points |
| Follow up Assignment | 10 points |
| Lesson 11 Exam | 10 points |
| The Final Exam | 50 points |
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