Course Description

Marketing is the practice used by businesses to create awareness for products or services, as well as to sell those products or services to consumers.  A marketing copywriter understands the concept of marketing, stays up-to-date on marketing trends, and writes copy to create awareness for companies, products, and services. 

This course was designed to give you the skills needed to begin a career as a marketing copywriter.  You will learn:

 

  • Job requirements and qualifications
  • Industry terms copywriters need to know when working with clients
  • The basics of marketing
  • How brands are created, as well as the importance of developing a brand message
  • How to write compelling and effective copy
  • How to write website copy
  • About relationship and social media marketing
  • How to write blog posts
  • About inbound marketing, as well as integrated marketing campaigns
  • SEO and how to write optimized copy
  • How to create print marketing collateral
  • How to get started working as a marketing copywriter
  • And more

 

Any student interested in working as a marketing copywriter, will get the foundation they need to begin to build a career as a marketing copywriter.   You do not need to have a background in marketing or writing to be successful with this course. 

  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe what a marketing copywriter is and what a career would entail.
  • Describe what marketing is.
  • Determine the importance of a company's brand in marketing.
  • Determine how to write appropriate copy for your project.
  • Summarize working with clients to create concepts and copy.
  • Summarize writing copy for marketing campaigns.
  • Describe writing copy for websites.
  • Describe search engine optimization and copywriting.
  • Summarize printed marketing collateral.
  • Describe inbound marketing.
  • Describe how to work as a copywriter.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
Lesson 1 Assignment 2 points
An Introduction 1 points
Lesson 1 Quiz 50 points
Lesson 2 Assignment 5 points
Lesson 2 Quiz 50 points
Lesson 3 Assignment 5 points
Lesson 3 Quiz 50 points
Lesson 4 Assignment 5 points
Lesson 4 Quiz 55 points
Lesson 5 Assignment 5 points
Lesson 5 Quiz 50 points
Lesson 6 Assignment 2 points
Lesson 6 Quiz 50 points
Lesson 7 Assignment 2 points
Lesson 7 Quiz 50 points
Lesson 8 Assignment 2 points
Lesson 8 Quiz 50 points
Lesson 9 Assignment 2 points
Lesson 9 Quiz 50 points
Lesson 10 Assignment 2 points
Lesson 10 Quiz 50 points
Lesson 11 Assignment 2 points
Lesson 11 Quiz 45 points
Lesson 12 Assignment 2 points
Lesson 12 Quiz 50 points
The Final Exam 300 points
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