Course Description

Unlock the Art of Persuasion: Dive into the World of Marketing Copywriting

In the ever-evolving digital landscape, where the lines between consumer behavior and market trends blur, emerges a professional who's both an artist and a strategist: the marketing copywriter. This dynamic role doesn't just pen words; it crafts stories, ignites emotions, and drives actions, serving as the bridge between businesses and their target audiences. Marketing copywriters wield the magic of language, staying attuned to the rhythms of the market, and producing compelling content that resonates.

Embark on Your Copywriting Odyssey

Our meticulously designed course isn't just an introduction; it's a deep dive into the vibrant world of marketing copywriting. We've encapsulated decades of industry wisdom and cutting-edge trends to offer a comprehensive guide tailored for the next generation of marketing maestros.

Inside the Course – Your Glimpse into Mastery:

  • Gateway to the Industry: Decode the prerequisites, roles, and credentials that define a standout marketing copywriter.

  • Navigating Industry Jargons: Master the essential terminologies, ensuring seamless collaborations with clients and marketing teams.

  • Marketing 101: Understand the pillars of marketing and the alchemy behind brand development and messaging.

  • Crafting Captivating Narratives: Delve into the secrets of drafting persuasive copy that not only engages but converts.

  • Digital Realm Mastery: Explore the nuances of website content creation, harnessing the power of social media, and blog post crafting.

  • Marketing Innovations: Understand the transformative realms of inbound marketing, integrated campaigns, and the pivotal role of SEO.

  • Tangible Marketing Tools: Learn to design potent print marketing materials that leave a lasting impression.

  • Kickstarting Your Journey: Gain insights on how to launch and sustain a thriving career in marketing copywriting.

Whether you're an aspiring wordsmith, a business enthusiast, or someone looking to pivot into a lucrative and fulfilling career, this course is your compass. We've tailored it to suit all backgrounds, ensuring every learner, irrespective of their prior experience, finds a pathway to success.

So, are you ready to turn your passion for words into a formidable tool? To echo the voices of brands, amplify their visions, and pave the way for market revolutions? Dive in, and let's script your success story in the world of marketing copywriting!

  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe what a marketing copywriter is and what a career would entail.
  • Describe what marketing is.
  • Determine the importance of a company's brand in marketing.
  • Determine how to write appropriate copy for your project.
  • Summarize working with clients to create concepts and copy.
  • Summarize writing copy for marketing campaigns.
  • Describe writing copy for websites.
  • Describe search engine optimization and copywriting.
  • Summarize printed marketing collateral.
  • Describe inbound marketing.
  • Describe how to work as a copywriter.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
Lesson 1 Assignment 2 points
An Introduction 1 points
Lesson 1 Quiz 50 points
Lesson 2 Assignment 5 points
Lesson 2 Quiz 50 points
Lesson 3 Assignment 5 points
Lesson 3 Quiz 50 points
Lesson 4 Assignment 5 points
Lesson 4 Quiz 55 points
Lesson 5 Assignment 5 points
Lesson 5 Quiz 50 points
Lesson 6 Assignment 2 points
Lesson 6 Quiz 50 points
Lesson 7 Assignment 2 points
Lesson 7 Quiz 50 points
Lesson 8 Assignment 2 points
Lesson 8 Quiz 50 points
Lesson 9 Assignment 2 points
Lesson 9 Quiz 50 points
Lesson 10 Assignment 2 points
Lesson 10 Quiz 50 points
Lesson 11 Assignment 2 points
Lesson 11 Quiz 45 points
Lesson 12 Assignment 2 points
Lesson 12 Quiz 50 points
The Final Exam 300 points
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