Course Syllabus: Marketing Copywriter 101


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Course Description

Marketing is the practice used by businesses to create awareness for products or services, as well as to sell those products or services to consumers.  A marketing copywriter understands the concept of marketing, stays up-to-date on marketing trends, and writes copy to create awareness for companies, products, and services. 

This course was designed to give you the skills needed to begin a career as a marketing copywriter.  You will learn:

·    Job requirements and qualifications

·    Industry terms copywriters need to know when working with clients

·    The basics of marketing

·    How brands are created, as well as the importance of developing a brand message

·    How to write compelling and effective copy

·    How to write website copy

·    About relationship and social media marketing

·    How to write blog posts

·    About inbound marketing, as well as integrated marketing campaigns

·    SEO and how to write optimized copy

·    How to create print marketing collateral

·    How to get started working as a marketing copywriter

·    And more

Any student interested in working as a marketing copywriter, will get the foundation they need to begin to build a career as a marketing copywriter.   You do not need to have a background in marketing or writing to be successful with this course. 

Course Requirements

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Course Topics

Lesson 1: Introduction to a Career as a Marketing Copywriter

Lesson 2: Introduction to Marketing

Lesson 3: The Importance of a Company's Brand in Marketing

Lesson 4: Introduction to Writing Copy

Lesson 5: Working with Clients to Create Concepts and Copy

Lesson 6: Writing Copy for Marketing Campaigns

Lesson 7: Writing Copy for Websites

Lesson 8: Search Engine Optimization and Copywriting

Lesson 9: Relationship Marketing Via Social Media and Blogs

Lesson 10: Printed Marketing Collateral

Lesson 11: Inbound Marketing

Lesson 12: How to Work as a Copywriter

Course Materials

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Grading Policy

Several lessons will be accompanied by a written assignment and a brief quiz. Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.

Learning Outcomes

By successfully completing this course, students will be able to:
  • Describe what a marketing copywriter is and what a career would entail.
  • Describe what marketing is.
  • Determine the importance of a company's brand in marketing.
  • Determine how to write appropriate copy for your project.
  • Know working with clients to create concepts and copy.
  • Know writing copy for marketing campaigns.
  • Describe writing copy for websites.
  • Describe search engine optimization and copywriting.
  • Know printed marketing collateral.
  • Describe inbound marketing.
  • Describe how to work as a copywriter, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
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Assessment Guide

An Introduction1
Lesson 1 Assignment2
Lesson 1 Quiz50
Lesson 2 Assignment5
Lesson 2 Quiz50
Lesson 3 Assignment5
Lesson 3 Quiz50
Lesson 4 Assignment5
Lesson 4 Quiz55
Lesson 5 Assignment5
Lesson 5 Quiz50
Lesson 6 Assignment5
Lesson 6 Quiz50
Lesson 7 Assignment2
Lesson 7 Quiz50
Lesson 8 Assignment2
Lesson 8 Quiz50
Lesson 9 Assignment2
Lesson 9 Quiz50
Lesson 10 Assignment2
Lesson 10 Quiz50
Lesson 11 Assignment2
Lesson 11 Quiz45
Lesson 12 Assignment2
Lesson 12 Quiz50
The Final Exam300
Total Points:940
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