Course Syllabus

 

Course Description

Tracking tools are an important part of a website toolkit. Google Analytics is one of the most popular tools for tracking website user patterns, so webmasters can identify landing page strengths and weaknesses. Google offers the tool for free. All you need is a Google account and an overview on how to work with each dashboard graph. 

This course covers a beginner to intermediate level introduction to Google Analytics. It walks you through the set up process and helps you work with important dashboard metrics that you can use to improve website conversions and traffic. It shows you how to set up customized reports and link your Analytics your account with other integral Google properties such as Adwords, Webmasters Tools and Adsense.

Goals, filters and segments are covered, so you can control the data you see in each graph and create specific reports on common elements important to webmasters such as sessions, users, unique visitors and pageviews. The course also shows you how to track conversions, so you know if your marketing pages are converting traffic to customers or falling short and harming your sales.

Finally, this course covers basic SEO metrics linked between Google Analytics and Webmaster Tools. You'll learn to identify common search engine phrases on your site that have impressions in result pages when users perform a query.

If you don't understand Google Analytics, you're missing out on an entire suite of tracking metrics and optimization opportunities. Use this course to get started with Analytics and start improving your site's overall ROI.
  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define what Google Analytics is.
  • Determine basic navigation of Google Analytics Interface.
  • Identify behavior elements of GA.
  • Determine site content in GA.
  • Determine audience elements of your website.
  • Describe filtering data techniques.
  • Determine goals you set your site using GA.
  • Determine segments in GA
  • Summarize tracking conversion rates.
  • Define ways to track revenue in GA
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
An Introduction 1 points
Lesson 1 Exam 10 points
Lesson 2 Assignment 1 points
Lesson 2 Exam 10 points
Lesson 3 Assignment 1 points
Lesson 3 Exam 10 points
Lesson 4 Assignment 1 points
Lesson 4 Exam 10 points
Lesson 5 Assignment 1 points
Lesson 5 Exam 10 points
Lesson 6 Assignment 1 points
Lesson 6 Exam 9 points
Lesson 7Assignment 1 points
Lesson 7 Exam 10 points
Lesson 8 Assignment 1 points
Lesson 8 Exam 10 points
Lesson 9 Assignment 1 points
Lesson 9 Exam 10 points
Lesson 10 Assignment 1 points
Lesson 10 Exam 10 points
Lesson 11 Assignment 1 points
Lesson 11 Exam 10 points
Lesson 12 Exam 10 points
The Final Exam 60 points
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