Tracking tools are an important part of a website toolkit. Google Analytics is one of the most popular tools for tracking website user patterns, so webmasters can identify landing page strengths and weaknesses. Google offers the tool for free. All you need is a Google account and an overview on how to work with each dashboard graph.
Goals, filters and segments are covered, so you can control the data you see in each graph and create specific reports on common elements important to webmasters such as sessions, users, unique visitors and pageviews. The course also shows you how to track conversions, so you know if your marketing pages are converting traffic to customers or falling short and harming your sales.
If you don't understand Google Analytics, you're missing out on an entire suite of tracking metrics and optimization opportunities. Use this course to get started with Analytics and start improving your site's overall ROI.
- Completely Online
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs
- Define what Google Analytics is.
- Determine basic navigation of Google Analytics Interface.
- Identify behavior elements of GA.
- Determine site content in GA.
- Determine audience elements of your website.
- Describe filtering data techniques.
- Determine goals you set your site using GA.
- Determine segments in GA
- Summarize tracking conversion rates.
- Define ways to track revenue in GA
- Demonstrate mastery of lesson content at levels of 70% or higher.
|An Introduction||1 points|
|Lesson 1 Exam||10 points|
|Lesson 2 Assignment||1 points|
|Lesson 2 Exam||10 points|
|Lesson 3 Assignment||1 points|
|Lesson 3 Exam||10 points|
|Lesson 4 Assignment||1 points|
|Lesson 4 Exam||10 points|
|Lesson 5 Assignment||1 points|
|Lesson 5 Exam||10 points|
|Lesson 6 Assignment||1 points|
|Lesson 6 Exam||9 points|
|Lesson 7Assignment||1 points|
|Lesson 7 Exam||10 points|
|Lesson 8 Assignment||1 points|
|Lesson 8 Exam||10 points|
|Lesson 9 Assignment||1 points|
|Lesson 9 Exam||10 points|
|Lesson 10 Assignment||1 points|
|Lesson 10 Exam||10 points|
|Lesson 11 Assignment||1 points|
|Lesson 11 Exam||10 points|
|Lesson 12 Exam||10 points|
|The Final Exam||60 points|