Course Syllabus

This comprehensive course on business research methods covers all the important methodologies and tools you need to know in order to conduct thorough research for any company on any topic. This course has two purposes:

1.    To introduce business research comprehensively so that you can apply it in your workplace

2.    To improve technical research skills in accordance with specific methodologies and tools

Research refers to a process of systematic inquiry in which data is collected, documented, analyzed, and interpreted. A number of disciplines and industries utilize research, including corporate and non-profit companies. This course will provide an in-depth guide to the research process, from pitching your research question to reporting your findings. Students who enroll in this course will work through fifteen comprehensive topics, and each lesson will define the specific topic, explain its significance in relation to business research, and will provide guidelines and strategies for you to implement in your own research project. The course is broken into the following fifteen lessons:

1.    Introduction to Business Research

2.    Understanding the Research Process

3.    Fostering and Maintaining Buy-In

4.    Literature Reviews

5.    Ethics in Business Research

6.    What is Quantitative Analysis?

7.    Quantitative Data Collection Methods

8.    IBM SPSS Statistics I

9.    IBM SPSS Statistics II

10. What is Qualitative Analysis?

11. Qualitative Data Collection Methods

12. NVivo

13. Mixed Methods Research

14. Reporting Your Research I

15. Reporting Your Research II

Each lesson will have an end-of-unit assessment where you will be given an opportunity to demonstrate your mastery of curriculum covered. 

The class is appropriate for any student who is looking to develop their skills, including business researchers and other professionals across industries as well as individuals looking to increase their personal and practical knowledge.