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Course Description


Most CPAs will tell you that the number one mistake people make in starting a new business is that they fail to write a business plan. Without a written set of plans and directions, a new business will struggle on many levels. You may start out doing well only to find yourself shipwrecked a year into your work. On the other hand, you may sit and struggle to ever get your business off of the ground and productive. You may find yourself struggling with small things that have simple solutions and for which the answers are easy to implement. But if your plan is not written, then you don't have a clear vision in a very literal sense of the word.

 

A well written business plan takes time, patience, detail, research, and a right approach to presentation. This course will walk you through the process of writing your business plan. You will learn why certain details are vitally important, which parts of your business plan can make or break your finance query with investors, and how to sharpen your public presentation of your company and its business.

You will also learn some writing tricks to help you create a polished written plan without necessarily having to hire someone to write it for you. At the end of this course, you should have enough information to make a well informed effort in writing your business plan. Happy planning!

Course Requirements

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Course Goals

  • Lesson 1: Plan Your Plan
  • Lesson 2: Structure and Sequence
  • Lesson 3: Important Details
  • Lesson 4: The Executive Summary
  • Lesson 5: Financials
  • Lesson 6: Market Research
  • Lesson 7: Competition
  • Lesson 8: Support Documents & Working Your Plan

 

Course Materials

All course materials is provided in this class. There is no need to buy additional resources.

Grading Policy

Each lesson will include a written and practice assignment that will directly apply what you have learned.

A brief 25 pt. quiz will follow each lesson. Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.

Learning Outcomes

By successfully completing this course, students will be able to:
  • Plan your business writing plan.
  • Define structure and sequence in the scope of a business plan.
  • Describe the important details of a business writing plan.
  • Describe the executive summary.
  • Know the financials.
  • Identify and describe market research
  • Analyze the competition, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 

Assessment Guide

Assessment Points
Lesson 1 Exam14
Lesson 2 Exam12
Lesson 3 Exam14
Lesson 4 Exam14
Lesson 5 Exam15
Lesson 6 Exam15
Lesson 7 Exam15
Lesson 8 Exam13
The Final Exam37
Total Points:149

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