Course Description

Take a look around you. Everywhere you look, you are faced with brands. From the brand of your television to the brand of your car, you are constantly surrounded by brands, and the many products they represent.

In this course, you will go through and learn the entire branding process, from how companies choose their brands, measure their effectiveness, and what strategies they use to keep a brand successful in today's marketplace.

You will also learn about personal and online brands, and how you can build your own personal brand.

In this course you will learn about...

Brands and Brand Concepts

Brand Equity

Exploring Brands and Their Positioning

Measurements and Management of Brand Equity

Selecting Brand Elements and Building Brand Equity

Branding and Marketing Strategies

Building a Global and International Brand

Managing Personal Brands

Online Branding

Introducing New Products and Brand Extensions

Rebranding and Cobranding

Troubleshooting Brand Management

  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define what makes a brand.
  • Describe brand equity.
  • Summarize measurements and management of brand equity.
  • Summarize building brand equity, and selecting brand elements.
  • Describe branding and marketing strategies.
  • Summarize building a global and international brand.
  • Summarize managing personal brands.
  • Describe online branding.
  • Describe re-branding and co-branding.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
An Introduction 1 points
Exam 1 10 points
Lesson 2 Assignment 2 points
Exam 2 9 points
Lesson 3 Assignment 2 points
Exam 3 9 points
Exam 4 8 points
Lesson 5 Assignment 2 points
Exam 5 10 points
Exam 6 10 points
Exam 7 9 points
Exam 8 8 points
Lesson 9 Assignment 2 points
Exam 9 8 points
Lesson 10 Assignment 2 points
Exam 10 9 points
Exam 11 9 points
Exam 12 9 points
The Final Exam 70 points
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