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Course Syllabus: Business Branding 101


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Course Description

Take a look around you. Everywhere you look, you are faced with brands. From the brand of your television to the brand of your car, you are constantly surrounded by brands, and the many products the represent.

In this course, you will go through and learn the entire branding process, from how companies choose their brands, measure their effectiveness, and what strategies they use to keep a brand successful in todays marketplace.

You will also learn about personal and online brands, and how you can build your own personal brand.

In this course you will learn:

Brands and Brand Concepts

Brand Equity

Exploring Brands and Their Positioning

Measurements and Management of Brand Equity

Selecting Brand Elements and Building Brand Equity

Branding and Marketing Strategies

Building a Global and International Brand

Managing Personal Brands

Online Branding

Introducing New Products and Brand Extensions

Rebranding and Cobranding

Troubleshooting Brand Management

Course Requirements

This course will not require you to have previous experience in any particular area but you should have a high school reading level. No books will be required.

Course Topics

In this course you will learn:

 

Brands and Brand Concepts

Brand Equity

Exploring Brands and Their Positioning

Measurements and Management of Brand Equity

Selecting Brand Elements and Building Brand Equity

Branding and Marketing Strategies

Building a Global and International Brand

Managing Personal Brands

Online Branding

Introducing New Products and Brand Extensions

Rebranding and Cobranding

Troubleshooting Brand Management

Course Materials

All course materials is provided in this class. There is no need to buy additional resources.

Grading Policy

Several lessons will be accompanied by a written assignment and a brief quiz  . Students will successfully complete this course by mastering all learning outcomes with 70% or higher overall grade.

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define what makes a brand.
  • Describe brand equity.
  • Know measurements and management of brand equity.
  • Know building brand equity, and selecting brand elements.
  • Describe branding and marketing strategies.
  • Know building a global and international brand.
  • Know managing personal brands.
  • Describe online branding.
  • Describe re-branding and co-branding, and
  • Demonstrate mastery of lesson content at levels of 70% or higher.
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Assessment Guide

An Introduction1
Exam 110
Lesson 2 Assignment2
Exam 29
Lesson 3 Assignment2
Exam 39
Exam 48
Lesson 5 Assignment2
Exam 510
Exam 610
Exam 79
Exam 88
Lesson 9 Assignment2
Exam 98
Lesson 10 Assignment2
Exam 109
Exam 119
Exam 129
The Final Exam70
Total Points:189
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