Course Description

There you are, cold-calling yet another sales prospect. Your verbal pitch is pure gold; your prospect is attentive--interested--and seems ready to buy. But just as you're about to close the deal, you hear that eternal refrain:

  "Send me something in writing!"  And the line goes dead. 
 
What do you do now?

 Oh, we're so glad you asked…

This SALES, MARKETING & ADVERTISING WRITING course will demonstrate that virtually every sale depends on the written word…ranging from a three-word caption in a movie poster, to a multi-page booklet that covers every conceivable aspect of a product. It will also demonstrate that when used properly, the written word can be your least expensive yet hardest-working employee, willing to work in any number of formats to bring in millions in revenue. When used improperly…or not used at all…the written word can cost you millions. The ability to write all three subjects effectively is crucial to success in any business…and, in fact, life itself…for what is a resume if not an ‘advertisement' for oneself? While Sales, Marketing, and Advertising are often considered separate entities within the business world, they do in fact influence each other, and are dependent on each other.    Without properly written Marketing materials, crucial time and resources are lost as a product or service is presented to the wrong consumers….or the right consumers in the wrong manner.

Without effective Advertising copy, consumers are oblivious to the product or service's existence…or, worse, notice it in a negative light.  A savvy sales professional may be able to initiate a sale through mere spoken words, but without well-written sales materials to back them up, such sales will be few, and the company ‘dies on the vine' for lack of income.

Proper business writing can, and should, combine these three elements. But since these three crucial business elements tend to flow sequentially--a product or service is marketed, then advertised, then sold--the course will duplicate this ‘flow', with examples of marketing writing, advertising copy, and sales materials. We will define each element and its influence and dependence on the others, then demonstrate its place in the business cycle. We will show you the words to use, and as many formats as possible. 

Mastery of these three elements of business writing will ensure you're a creative employee that your company can't afford to lose, or will ensure that your own business soars to the top.
  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Identify the differences between marketing, advertising and sales writing.
  • Identify what not to write when creating marketing materials.
  • Identify the most important elements to write when creating marketing materials.
  • Write effectively for different mediums: print media, television, radio, and Internet.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
An Introduction 1 points
Lesson 1 : An Overview Of Marketing, Advertising and Sales Writing 10 points
Lesson 2 Assignment: Detecting Infringement and Deception 20 points
Lesson 2 : Marketing: What NOT to write 10 points
Lesson 3 Assignment: The Importance of a Marketing Plan 20 points
Lesson 3 : Marketing Writing: The Most Important Thing To Write 10 points
Lesson 4 Assignment: Using the Reverse Pyramid Style 20 points
Lesson 4 : Marketing Writing: Low Cost Strategies 10 points
Lesson 5 Assignment: Importance of Having Website 20 points
Lesson 5 : Marketing Writing: Internet Strategies 10 points
Lesson 6 Assignment: Practicing Writing Copy for Print 20 points
Lesson 6 : Advertising: Print Media 10 points
Lesson 7 Assignment: Writing Radio Scripts 20 points
Lesson 7 : Advertising Writing: Radio 10 points
Lesson 8 Assignment: Studying Television Advertisements 20 points
Lesson 8 : Advertising Writing: Television 10 points
Lesson 9 Assignment: Additional Advertising Avenues 20 points
Lesson 9: Advertising Writing: Miscellaneous Mediums 10 points
Lesson 10 Assignment: Identifying Sales Classified Ads 20 points
Lesson 10: Sales Writing: Materials For Sales Professionals 9 points
Lesson 11 Assignment: Writing for the Audience 20 points
Lesson 11: Sales Writing: Speeches & Demonstrations 10 points
Lesson 12 Assignment: Researching Guarantees 20 points
Lesson 12: Sales Writing: The Guarantee 10 points
Lesson 13 Assignment: Putting it all Together 20 points
Lesson 13: Overview II: What you’ve learned & Where to learn more 10 points
The Final Exam 62 points
Strategic Planning: Designing and Validating Tactics
Strategic Planning: Designing and Validating Tactics
The Role of Brainstorming in Persuasive Writing
The Role of Brainstorming in Persuasive Writing
Writing Improvement 101
Writing Improvement 101
History, Trends, And Ethics of Business Organizational Behavior
History, Trends, And Ethics of Business Organizational Behavior
A Mindset Shift with Kaizen
A Mindset Shift with Kaizen
Writing Help Course Bundle
Writing Help Course Bundle
Business Writing Courses
Business Writing Courses
Creative Writing Courses
Creative Writing Courses
Creative Writing 101
Creative Writing 101
Introduction to Ethics
Introduction to Ethics
Vocabulary Courses
Vocabulary Courses
How to Write a Short Story
How to Write a Short Story
Common Paragraph Types Used in Effective Writing
Common Paragraph Types Used in Effective Writing
Do You Have What it Takes to be a Product Manager?
Do You Have What it Takes to be a Product Manager?
Product Management 101
Product Management 101