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Course Description
Think back to the last time you went to a convention, a wedding, or an off-site business meeting. Everything you saw--from the sign-up posts, to the table decorations, to the folders you've been handed--had to be created by someone. That someone would be an event planner. This is someone who plans events--large or small, corporate or social. Any event you have ever attended had someone at the helm who shouldered the responsibility of looking after every minute detail, from the key-note speaker all the way down to how many knives, forks, and spoons were needed for the meal you ate.
This course will take you into the world of special event planning, giving you a very accurate behind-the-scenes look at a career that is almost invisible, but so very important. Whether you are looking to plan a family reunion, a wedding, an off-site meeting, or a giant product launch, this course will give you the necessary information and insight into what you need to know to pull off a successful event.
Perhaps you are looking for a change of career. If so, this course will illustrate in great detail the qualities you must possess to be a successful special event planner and exactly what the job entails. This is one of the most versatile jobs in the hospitality field, and people with drastically different backgrounds will find that they have the perfect experience to step into their new role as a Special Event Planner. This course is designed to assist both the seasoned and novice Event Planner become better organized, save both time and money, and enjoy the entire process.
Learning Outcomes
By successfully completing this course, students will be able to:
Define the role of a special events planner.
Describe why clients use event planners.
Describe your job as an event planner.
Summarize going into business.
Describe dealing with vendors.
Describe managing money, contracts, and obtaining the correct insurance.
Define the preliminary work for the event.
Describe the event.
Define types of corporate events.
Define types of social events.
Describe how to build and maintain client relationships.
Summarize how to network to expand your client base.
Describe how to keep your business in the public eye, and
Demonstrate mastery of lesson content at levels of 70% or higher.
Course Lessons
Lesson 1: Today's Special Event Planner
This lesson takes a look at what an event planner does, characteristics of one, and typical duties of the job.
Lesson 2: Why Clients Use Event Planners
This lesson covers common reasons why someone might hire an event planner and how to work with clients to meet their needs.
Lesson 3: Your Job as an Event Planner
This lesson covers various skills needed to be an event planner, including an in-depth look at some of the most important ones.
Lesson 4: Going into Business
This lesson focuses on what it takes to start an event planning business.
Lesson 5: Vendors
This lesson discusses the various vendors that you may be working with to organize an event.
Lesson 6: Money, Contracts, and Insurance
This lesson looks at getting paid for your services, setting up a contract, and the insurance you will need.
Lesson 7: Preliminary Work for the Event
This lesson takes a look at what preliminary work will need to be done before the actual events.
Lesson 8: The Event: Showtime
This lesson explains the event planner's responsibilities when the event takes place, as well as necessary follow-up.
Lesson 9: Types of Events: Corporate
This lesson focuses on corporate event planning, including what it entails and the various types of vendors you may work with.
Lesson 10: Types of Events: Social
This lesson discusses the various types of social events that planners may provide services for.
Lesson 11: Relationships
This lesson looks at the various relations you will have as an event planner, including those with clients, vendors, and staff.
Lesson 12: Networking
This lesson looks at the importance of networking and effective ways to do it.
Lesson 13: Keeping Your Business in the Public Eye
In this lesson you will learn more about getting your business noticed and how to handle any problems that may arise.
This is a non-credit course, and is provided for your personal enrichment.
This course is not intended to be a substitute for any state, government, licensing, certification or educational requirements.
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