Course Description
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The course is designed to provide a close view to the fields that Modern Marketing is involved in.
Marketing effects almost all parts of our daily lives. If you buy a chocolate bar in your corner store or if you work on a multi-million dollar B2B project, you have to know the principles of Marketing in order to do business and also to stay in business.
For this reason the course is designed for the student who either prepares or refreshes Marketing knowledge, as well as for the professional who is in charge of Marketing activities for his company or his own business. The general rules apply in each case.
After a historic review and a definition, the course will explain the contents of a Marketing Plan and proceed towards Marketing Strategies. It will explain how to segment markets and how to define Target Markets. A broad section will describe the Marketing Mix, that is the product, pricing, promotion, and distribution strategies.
The course is designed to help you whether you are a student or a professional, if you want to develop a Marketing Strategy for your corner store or for a multi-million dollar corporation.
Course Requirements
There are no prerequisites to this course, besides general knowledge about accessing the internet.
Course Goals
The goals of the course is to provide to the student a broad understanding of the field of Marketing.
Students should know at the end of the course how Marketing impacts business decisions and how powerful it is in influencing and defining corporations goals and strategies.
Given the tools that are discussed, the student should be able to prepare a Marketing Plan for a project or for an own business.
After finishing the course the student should be able to understand and to follow Marketing and business related discussions and presentations intelligently.
Another goal is the stimulation of students to continue dealing with Marketing after course-end by following Marketing news and tutorials from sources that are discussed during the course.
Reading Materials
There are no requirements to buy any book. The material provided for the individual lessons cover the complete subject matter.
In addition links to the world wide web provide additional content that expand the content of information.
Grading Policy
A total of seven Assignments account for a maximum total of 100 points.
Two additional Quizzes are graded at a maximum of 20 additional points.
The assignment work constitutes particularly in comprehension of the subject matter and research required for the assignments. It is assumed that you will perform these tasks in preparation for the assignments with the required care. Therefore you will have a good chance to achieve the required 90% of maximum points that is necessary to be eligible for an Award of Academic Excellence.
If in case you miss the topic of an assignment, I will allow one resubmission after discussion between instructor and student.
Communication
Please feel free to ask any question you may have by posting a message to the class forum, so that all students may benefit and participate in answering. Alternatively you can send an email to the instructor. I will check both very frequently.
