Online Course: Marketing Outreach - Certificate and CEUs
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Online Class: Marketing Outreach

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Enroll today! This is a self-paced, online course. You have 6 months to finish. An instructor will monitor your progress and assess your body of work at course completion.
Course Cost: 6 Month Subscription
Basic Course (no certificate)   =   $35.00
Course with Certificate & CEUs   =   $60.00
Earn a certificate and CEUs upon successful completion (additional shipping/handling charges apply for hard copy delivery). UniversalClass™ offers many wonderful learning tools to help you get the most out of your online course, including an online portfolio service that manages all your course completions, and a Certificate Verification Service you can use so others may view and verify the authenticity of your awards.
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Course Description

Marketing a company's products and services to potential and existing customers is not only necessary, but a key ingredient to growing sales. Outreach marketing is the facet of marketing in which a company representative actively seeks out potential leads by meeting with local businesses or the public, speaking at local events, or getting involved with the local chamber of commerce. By networking and creating a lead base you are opening doors for your business and others. 

You need not spend an immense amount of money all the time to market your products and services, but by working smarter, and connecting with the right people you can generate business and that is priceless. Marketing in a sense is building relationships, and through those relationships you can gain viable resources that will contribute to your success.

In this course you will learn how to increase business sales. Topics covered include:Outreach Marketing for Your Business Type, How Outreach Marketing Can Drive Sales, Approaching Outreach Marketing Contacts for the First Time, Follow Up and Maintaining a Rapport, Marketing and Advertising Working Together, Incorporating a Referral Program into Your Marketing Plan,  Outreach Marketing Via Online Sources, Tracking Outreach Marketing Success, and Other Marketing Successes.

Course Lessons

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Lesson 1: What in the World is Outreach Marketing?

The act of marketing or promoting a business is just that, getting the word out, placing advertisements, networking via the local chambers of commerce, being a part of your local community, and managing the process of sales.

Lesson 2: Outreach Marketing for Your Business Type

Outreach marketing is just that, creating rapport, building or strengthening business and customer relationships and seeking out new clients in the same manner.

Lesson 3: How Outreach Marketing and Good Customer Service Can Drive Sales

Outreach marketing is really a great tool for not only networking, and growing a lead base but also really driving home sales and growing your business.

Lesson 4: Approaching Outreach Marketing Contacts

No matter what type of business or services that you offer, finding contacts or targets to market to can be done in a variety of ways.

Lesson 5: Follow Up and Maintaining a Rapport

Following up on leads and with prospects is of ultimate importance. A great follow up can set you aside from the competition and give you the edge you need to win over a customer or prospect.

Lesson 6: Advertising that Compliments your Marketing Outreach

The purpose of outreach marketing is to grow your business, and your lead base, retain your current customers and network with other businesses.

Lesson 7: Incorporating a Referral Program into Your Marketing Plan

Word-of-mouth marketing and referrals are a highly viable source of business. Generally, when consumers are happy and satisfied with products and services they talk about it.

Lesson 8: The Importance of Networking

Networking is more than just keeping friends in the business world. It is a way to consistently keep your company in the public eye

Lesson 9: Outreach Marketing Via Online Sources

Customers should always be able to reach your business through all possible ways, phone, email, your website, fax, etc. Being online simply provides customers and prospects yet another way to get what they need from you.

Lesson 10: Tracking Customer Demographics and Marketing Successes

Now that you are prepared to do outreach, or have even been doing it for a while how will you know it works? First and foremost when you have a steady flow of business or even a sudden increase, its working.

Lesson 11: Putting it all Together and Marketing Success Stories

If you own a business, or provide a service of some type, what will your goals be? How will you use what you have learned here to gain or retain your audience?

Final Exam

Final Exam

Optional Certificates Awarded

  1. Certificate of Merit
  2. Certificate of Academic Excellence
Certificates may be awarded by the instructor at his/her own discretion and are based on student merit. To save your award and have a hard-copy delivered, there is a $30.00 processing fee that covers the customization, printing, and delivery of the award, as well as access to the UniversalClass™ Portfolio Service that documents your achievements online. Official awards have a serial number that verifies the authenticity of the award (great for employers to verify your achievement).
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Additional Information

Course Title : Marketing Outreach
CEU Value :

1.0 (Continuing Education Units)

Course Number : 7550171
Course Type : Professional Development
Course URL :

http://marketing.onlineclasses.com

Course Rating : Excellent Course! 4 Star Rating
Instructor :

Cynthia Addington

Syllabus :

View Syllabus

Duration : Continuous: Enroll anytime!
Course Fee :

Basic Course: $35

   

with CEUs & Certificate: $60

NOT FOR COLLEGE CREDIT
This is a non-credit course, and is provided for your personal enrichment. This course is not intended to be a substitute for any state, government, licensing, or educational requirements.

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