Class Syllabus: Internet Marketing 101:
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Class Syllabus: Internet Marketing 101:

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Course Outline


1. Introduction -- Do you have what it takes to be an Internet Entrepreneur?; The Internet -- Your Ultimate Business Tool; The Right Product (Really Does) Sell Itself!; and more.

2. Getting Started -- Web site Basics; Navigation; Usability; Interactivity; Personalization; Graphics; Web Copy; Domain Names; Hosting; Testing; and more.

3.Internet Business Ideas -- Leverage the Advantages of the Net; Successful Internet Businesses; Products vs. Services; Back-end Selling; Cross-Selling; and more.

4. Secrets of Winning Traffic through Search Engines -- Top Search Engines; How They Work; Page Rankings Explained; Keywords; AdWords; Optimization; Submitting your site; Pay-Per-Clicks; Link Popularity; and more.

5. Buying Advertising and Keeping Customers -- Banner Ads; Text Links; Classified Ads; Cultivating New Customers; Creating Effective Ads; Advanced Ad Tracking; and more.

6. Getting Rich from Affiliate Programs -- Joining Affiliate Programs; Setting Up your Own; SPAM; Managing and Tracking your Affiliates; LinkShare; Clickbank; and more.

7. Exploding Your Profits through E-mail Marketing -- Collecting Opt-In Email Addresses; Double Opt-In; Targeting; Renting/Buying Lists; Pop-ups; Marketing Tactics; Managing Campaigns; Autoresponders; and more.

8. Creating Newsletters that Sell as well as Inform -- Newsletter Advantages and Creation; Newsletter Campaigns; Getting Subscribers; Generating Leads; Advertising; Affiliates; Blogs; E-zines; and more.

9. Joint Ventures -- Partnering for Success -- Finding/Choosing the Right Partners; Joint Subscriptions; Exit Pop-Ups, Pop-Unders; Managing and Tracking Joint Ventures; Keeping your Customers; and more.

10. Selling Information Products Online -- Finding a Writer; What to Write About; Most Popular/Profitable E-book Topics; Choosing the Right Topics; and more.

11. Press Releases -- Writing an Effective Internet Press Release or News Article; Online Press Release Distribution; Best Times to Distribute.

12. Viral Marketing -- Viral Marketing Defined; E-books and E-publishing; E-mail; Affiliate Programs; Word-of-Mouth; Measuring Viral Effect and Performance; and more.

13. Creating Hot Software Products with No Programming Experience -- Programming; Finding a Programmer; Building an Outline; Studying the Competition; Pricing; Developing Functionality; Packaging; Service and Support; and more.

14. Managing Your Life When You Work from Home; Conclusion -- Balancing Business and Family; Maintaining a Positive Attitude; BONUS LESSONS: Contextual Marketing; Automating your E-business; Cost Budgets and ROI; Checklist; and more.

Course Requirements

Internet Marketing 101 is entirely self-contained. Everything you need to complete this course is available to you -- for free -- in the Virtual Classroom. There are no books or other materials to buy. In addition, this course is open to everyone, regardless of prior education or experience. So long as you have a computer, an Internet connection, and a burning desire to succeed, you are welcome to join us.

Course Grading Policy

This course is comprised of fourteen lessons, with thirteen quizzes, twelve assignments, one final exam and one final project, all of which are graded on a percentage basis, with a score of 75% required to pass. To successfully complete this course, you must pass ALL assignments and quizzes, as well as your final project and exam. Should you score less than 75% on any assignment or quiz, or on your final project or exam, you will be required to complete it again, and again, until a passing score is reached.

Course Goals

Internet Marketing 101 will fully-prepare you to enter the online marketplace as an expert in the field of Internet Marketing -- leaving your success not to chance, but to your own understanding of the information presented and your ability to put it to use effectively.

Disclaimer

I'd like to say it's the goal of this course to turn every student into a successful Internet entrepreneur, but I can't. As with everything else is life, there are no guarantees. Individual results will vary.

About the Instructor

Phil Autelitano is a successful entrepreneur and world-renowned "guerrilla" marketing consultant, a recognized internet marketing expert, and the best-selling author of Google & Grow Rich! For over a decade, he has been helping businesses large and small find success -- online and off -- by teaching them cost-effective, high-impact strategies for saving money, increasing sales, and maximizing profits.

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